Creating campaigns with a vibe
Bacardi

The ambitious project was to deliver a new Bacardi campaign establishing a strong relationship between the roots of the brand and the audience’s expectation. It’s always tricky when it comes to alcohol, as we all want to make sure people is aware of social responsibility but still be entertained. The whole campaign set up a powerful new language focusing on the authenticity, the groove and the unique style of the brand through what resulted to be a very successful integrated campaign.