Crafting the biggest dreams
Rocketman the movie

Sometimes my job is not just about having ideas, but making the best out of someone else’s creative. That’s what happens when you design the launch campaign and digital strategy for a big movie. You have the film, you have Elton John – you’d think that’s all that it takes. Still, giving a face to the dream, bringing the project a shape, entertaining people and get their curiosity can be a pretty challenging and rewarding piece of work. Tight deadlines and crazy working hours did not scare me either: turned out I can be a Rocketman too.