There are brands that deeply need a consistent but always bold and catchy personality – to be carefully designed to thrill the audience and attract prospects. DAZN is definitely one of those. Working on the refresh of their brand new playbook has been a great creative experience, since DAZN is the world’s larger sports streaming platform and can count on lots of different visual approaches and great photography assets. A rough but still very thoughtful format that impacts on videos, digital, OOH and print.